July 13, 2025

Navigating the fog - why project delivery is more sense-making than process

Real delivery doesn't happen because of perfect frameworks or bulletproof tools.

Navigating the fog - why project delivery is more sense-making than process

Most delivery frameworks work—until they hit real people, messy politics, or blurry objectives.

We’ve all been there: the Gantt chart looks great, stand‑ups are ticking along, but the project still feels stuck. That’s because delivery isn’t a checklist. It’s an act of sense‑making in chaotic environments.

This isn’t consultancy flair. It’s what we do—step into complexity, untangle ambiguity, and reframe problems so people can move with confidence.

1. The Illusion of Control

We love our frameworks. Agile, waterfall, hybrid—each comes with promises: predictability, traceability, agility. There’s a certain comfort in process. But it’s often comfort that conceals disconnect.

Picture this: A project is ‘on schedule’. Team velocity metrics are green. The board is happy. And yet… end users are confused. Stakeholders are frustrated. The tool doesn’t capture the situation. Something’s broken.

Why?

Because delivery isn’t inherently about following a process—it’s about helping people understand what to do, why it matters, and how it connects to others’ work. If any one of those links is weak, the chain snaps.

2. Starting With Sense‑Making, Not Tasks

Too many projects hit the ground running with ticketing tools before defining “what success looks like.” The focus is on scope, deadlines, and effort estimates—but rarely on shared understanding.

Instead: Start by asking different questions:

  • What’s the core problem we’re solving?
  • Who’ll notice the difference when it's done?
  • How will their day change?
  • What happens if this doesn’t go ahead?

These are not simple marketing-style prompts—they force the team to confront assumptions early, align on outcomes, and create a shared north star.

Teams that do this at the outset spend less time firefighting later. Why? Because the work becomes guided by clarity, not chaos.

3. Governance = Structure, Not Gatekeeping

I’ve seen governance used both as a shield and as a trap:

  • As a shield, it guards quality—ensuring standards, risk controls, regulatory compliance.
  • As a trap, it creates friction, generates extra reviews, and becomes a no-go for creativity.

We flip that script by asking:

  • What structure does the team actually need here?
  • What’s the minimum process that buys us safe outcomes?
  • What’s the real risk we’re managing—and is this layer actually reducing it?

From there, we design governance with intention. It’s about safe guardrails that underpin flow—not silos that stifle it.

4. The Unsung Art of Translation

Few roles are messier than the translator between exec-speak and tech-speak.

It goes well beyond jargon. It’s about connecting decision‑makers to day-to-day implications:

  • “Exec: ‘Let’s speed this up.’
  • Translation: ‘To get more features, we need to shift scope, or add headcount, or reduce something else.’”
  • “Tech: ‘This will take two sprint cycles.’
  • Translation: ‘That means a month before users see any value—not next week.’”

This translation builds trust. It keeps expectations realistic. And it brings credibility alive—because you’ve shown you speak both languages.

5. Frameworks Fit Context, Not Philosophy

In one mining‑sector project, Agile worked brilliantly. In another, over in financial services with strict regulatory oversight, a waterfall/hybrid setup was more effective. We don’t prescribe methodology—we match it to context:

  1. Gauge organisational rhythm: Are teams used to fast feedback loops? Or are approvals slow‑moving and non‑negotiable?
  2. Understand dependencies: Do legal/regulatory reviews need to happen before development? Or can they be parallel?
  3. Balance predictability vs adaptability: Are deadlines fixed? Or can milestones shift?

From there, we tailor a hybrid that draws on shopfloor agility with boardroom visibility. It’s not ideology—it’s facilitation.

6. The Real Work Happens in Who‑Gets-What‑When

Once frameworks and governance are in place, delivery hinges on two ongoing acts:

  • Sequencing decisions: What needs to be decided now? What can wait until a later point? Overloading teams with premature decisions invites mistakes.
  • Creating accountability: Who’s responsible—not just for “completing a task,” but for ensuring it lands, is understood, adopted, and sustainable?

For example, a new internal tool might be coded and released… but if the support team doesn’t know how to operate it, adoption stalls. We ensure ownership is assigned not just for build, but for launch and ongoing use.

7. Embedding Change Doesn’t Stop at Delivery

Delivery isn’t complete when code is deployed or requirements met. It’s complete when outcomes have landed.

That means:

  • Training supporters, not just users: Help whoever maintains or operates the tool after go‑live—so fixes don’t require re-engaging the same project team.
  • Building feedback loops: Listen to voice-of-user data, monitoring signals, adoption metrics, support tickets. Not to validate a job done—but to inform what comes next.
  • Enabling continuous improvement: Is the next sprint doing tweaks or real pivots? Who’s accountable for improvements? We build that out in how we structure teams.

8. What Clouds Delivery (And How to Clear It)

Here are common fog traps—and ways to clear them:

Fog Trap What It Does How to Clear
Box‑ticking Delivery feels important—until the tool fails users Align on outcomes. Don’t let green tickets fool you.
Process tragedy The structure gets in the way, not helping Cull governance. Ask “why” rigorously.
Poor translation Teams are misaligned, leading to rework and blame Serve as conversational bridge—early and often.
Framework fetish Method becomes dogma, not tool Test ideas. Adapt. Change methodology when it fails you.
Toxic wrap‑up Value drains after project closure Hand‑over ownership, embed feedback, institutionalise learning.

9. A Real‑World Snapshot: Hybrid in Action

One client in retail services faced low adoption of a new internal claims portal. They’d done training, released it, and poured budget into support—but usage lagged.

What we found:

  • Lack of role‑based ownership: The service desk didn’t view portal support as their job.
  • Poor feedback mechanism: Issues were landing through chat, but nobody was logging them.
  • Governance overload: Every change had to be approved by three stakeholders—even minor UI tweaks.

We:

  1. Created a clear owner in the service desk for portal support.
  2. Built a lightweight feedback loop routed through bi-weekly “what’s working/what’s not” sessions.
  3. Removed approval friction for UI-only tweaks—decisions could now be signed off within a week with two people.

Outcome after three months:

  • Support tickets dropped 40%.
  • Portal usage rose 30%.
  • Stakeholders spent 50% less time debating minor changes.

That’s not shiny buzzword material—but it’s grounded, real, and repeatable.

10. Getting Unstuck: What You Can Do Next

If delivery feels foggy in your team, start here:

  1. Define outcomes before tools. What change is meaningful?
  2. Map friction early. Look at decision points—do they aid or impede flow?
  3. Assign process owners, not just task owners.
  4. Invite translation. Encourage early words in plain English, not sprint‑jargon.
  5. Embed feedback loops. Projects must pivot in response to use, not just plan.
  6. Stay adaptive. Treat frameworks as living, not dead steps.

Final Thought

Real delivery isn’t about perfect frameworks or bulletproof tools. It’s about helping people make sense of messy situations. It’s about clarity—what matters now, why it matters, and who’s carrying it forward.

When you cut through the noise, delivery is no longer a process—it’s a human act of progress. And that’s where real outcomes are made.

What’s the fog hiding in your delivery? Where’s the real work calling you now?